Scientific Advertising
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Scientific Advertising
Narrated by:
Core Media Productions
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Narrated by:
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Core Media Productions
About this listen
Hopkins outlines an advertising approach based on testing and measuring. In this way losses from unsuccessful ads are kept to a safe level, while gains from profitable ads are multiplied. Or, as Hopkins wrote, the advertiser is "playing on the safe side of a hundred to one shot".
©1923 Public Domain (P)2007 Internet Business Ideas Inc.
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