Small is the New Big cover art

Small is the New Big

And 193 Other Riffs, Rants, and Remarkable Business Ideas

 Preview

£0.00 for first 30 days

Try for £0.00
Pick 1 audiobook a month from our unmatched collection - including bestsellers and new releases.
Listen all you want to thousands of included audiobooks, Originals, celeb exclusives, and podcasts.
Access exclusive sales and deals.
£7.99/month after 30 days. Renews automatically. See here for eligibility.

Small is the New Big

By: Seth Godin
Narrated by: Seth Godin
Try for £0.00

£7.99/month after 30 days. Renews automatically. See here for eligibility.

Buy Now for £15.99

Buy Now for £15.99

Confirm Purchase
Pay using card ending in
Switch payment method
By completing your purchase, you agree to Audible's Conditions of Use and authorise Audible to charge your designated card or any other card on file. Please see our Privacy Notice, Cookies Notice and Interest-based Ads Notice.
Cancel

About this listen

 Seth Godin, one of today's most influential business thinkers, writes best-selling books like Purple Cow and All Marketers Are Liars. And in between those annual books, he delivers a daily stream of ideas on one of the world's most popular blogs.

Collected here for the first time are eight years of his very best blog posts, magazine columns, and e-books. Small is the New Big offers ideas and stories that can change how you work, what you buy, and how you see the world.

It's an entertaining snapshot of Godin's fiercely original brain. Who else would argue that Fluffernutter was a brilliant business model? That we need a service that charges to send e-mail? That you can learn more about design at Hershey Park than at an Apple store, and more about marketing at summer camp than at b-school?

All of these riffs add up to a few essential themes:

  • Small is the new big because big has gone from a huge advantage to a liability.
  • Authentic stories spread and last, but lies get exposed faster than ever.
  • The ability to change fast is the single best asset for any person or organization.
  • Aretha was right: Respect is the secret to success.
  • It's easier than ever to become remarkable. There's no excuse for sticking with mediocrity.
    • ©2006 Seth Godin (P)2006 HighBridge Company     Advertising Career Success E-Commerce Leadership Management Marketing Sales & Selling Business Inspiring
    activate_Holiday_promo_in_buybox_DT_T2

    Listeners also enjoyed...

     Tribes cover art
    Free Prize Inside cover art
    Purple Cow, New Edition cover art
    The Icarus Deception cover art
    Meatball Sundae cover art
    The Dip cover art
    Linchpin cover art
    All Marketers Are Liars cover art
    Leap First cover art
    The Book Dad Told Me Not to Write cover art
    The Psychology of Money cover art
    The Mirror Test cover art
    Magnetic cover art
    Trust Agents, 10th Anniversary Edition cover art
    How Not to Mess Up Your Startup cover art
    The Best of No BS cover art

    Critic reviews

    Audie Award Finalist, Business Information/Education, 2007

    "[Godin] presents a collection of essays that are thoughtful and wise." (Booklist)

    "This compilation from the marketing guru's popular blog showcases the spontaneous energy that makes his voice stand out so boldly." (Publishers Weekly)

    "Godin is a skilled and dynamic presenter, and his originality and spontaneous style come across perfectly in audio.... Godin's enthusiast-self is the perfect irreverent marketer of his own ideas. Whether two sentences or 20 minutes, the topics provide thought exercise for anyone interested in the culture of innovation." (AudioFile)

    What listeners say about Small is the New Big

    Average customer ratings
    Overall
    • 4 out of 5 stars
    • 5 Stars
      34
    • 4 Stars
      16
    • 3 Stars
      6
    • 2 Stars
      2
    • 1 Stars
      5
    Performance
    • 4.5 out of 5 stars
    • 5 Stars
      17
    • 4 Stars
      4
    • 3 Stars
      3
    • 2 Stars
      1
    • 1 Stars
      0
    Story
    • 4 out of 5 stars
    • 5 Stars
      12
    • 4 Stars
      7
    • 3 Stars
      4
    • 2 Stars
      2
    • 1 Stars
      0

    Reviews - Please select the tabs below to change the source of reviews.

    Audible.co.uk reviews

    Amazon reviews
    Sort by:
    Filter by:
    • Overall
      4 out of 5 stars
    Profile Image for KLG

    Ideas always worth considering

    You know what you're getting with Seth Godin - creative straight-talking... and he delivers again here. Nice bite-sized musings and rants - perfect for a journey on a bus or train.

    Report this

    Something went wrong. Please try again in a few minutes.

    You voted on this review!

    You reported this review!

    1 person found this helpful

    • Overall
      5 out of 5 stars
    Profile Image for Nick

    Perfect when you need to boost your creativity

    I love Seth's books, he has an incredible energy and excitement about everything he does. This is an amazing book on so many levels. It contains lots of great marketing ideas, but also many things that will set you thinking laterally. I recommend reading a couple of pieces at a time, as they sink in you will be surprised at all the other stuff that pops into your head.
    One author who is better to hear than read.

    Report this

    Something went wrong. Please try again in a few minutes.

    You voted on this review!

    You reported this review!

    1 person found this helpful

    • Overall
      4 out of 5 stars
    Profile Image for subangi+0404conepod

    Very Good

    This was a very good listen. I really like Seth Godin and the cover is great.

    Report this

    Something went wrong. Please try again in a few minutes.

    You voted on this review!

    You reported this review!