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The 1-Page Marketing Plan
- Get New Customers, Make More Money, And Stand Out From The Crowd
- Narrated by: Joel Richards
- Length: 6 hrs and 32 mins
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Summary
Warning: do not listen to this book if you hate money.
To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn't get done.
In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It's literally a single page, divided up into nine squares. With it you'll be able to map out your own sophisticated marketing plan and go from zero to marketing hero.
Whether you're just starting out or are an experienced entrepreneur, this book is the easiest and fastest way to create a marketing plan that will propel your business growth.
In this groundbreaking new book you'll discover:
- How to get new customers, clients, or patients and how make more profit from existing ones
- Why "big business" style marketing could kill your business and strategies that actually work for small and medium-sized businesses
- How to close sales without being pushy, needy, or obnoxious while turning the tables and having prospects begging you to take their money
- A simple step-by-step process for creating your own personalized marketing plan that is literally one page
- How to annihilate competitors and make yourself the only logical choice
- How to get amazing results on a small budget using the secrets of direct response marketing
- How to charge high prices for your products and services and have customers actually thank you for it
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What listeners say about The 1-Page Marketing Plan
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- Anonymous User
- 24-02-19
A truly positive surprise - experience talking
Ive been active in the world of startups for 10+ years and this book surprised me with its down to earth non bs reasoning and super actionable steps! And its just a pleasure to hear how Joel Richards reads it - a high quality past time!
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7 people found this helpful
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- John Bentley
- 25-09-18
bloody marvellous
loved it, implemented it and now getting benefits from it. If you only have one page of marketing, let it be from guidance of this book.
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6 people found this helpful
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- sigoldy
- 16-07-18
A book of two halves
The book is a very useful resource for any small business or start up and gives good all round advice. I would certainly recommend it for a listen. I found most of the content in the first half of the book with the second half being filled with anecdotes and examples of how not to run a business.
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5 people found this helpful
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- Michelle Robert
- 26-04-17
Some good ideas
It's get a little tiring after a while but there are a few strategies that u can definitely put in place for your business right away.
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4 people found this helpful
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- Ben Norman
- 15-10-20
Awesomeness
This book is by far one of the top books I have ever consumed on marketing and indeed business. Just get it!
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3 people found this helpful
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- Miss O Murphy
- 20-07-20
Not as useful as I hoped
This book was really a compendium of other books already existing in the business genre, many of which were clearly referenced, so it wasn’t a copycat but more of a collection.
For some readers it might be a useful overview that would point to more significant resources, but unfortunately for me I had already consumed many of its references and therefore I could clearly see from where it was drawing its inspiration and the lack of originality in the overall content.
The online resources provided alongside were not really exclusive to the book with only a single page (the one page marketing concept) being something to give proper consideration and the rest, text, pictures and videos, whilst occasionally thought provoking were not inspirational or motivating for me to put in the work required.
When listening to some business books the content is so mindful/motivational that you feel the need to rewind/review/take notes... but for the most part this book was an easy listen that had a few thoughtful nuggets but little ‘call to action’. Happy to have read it but a little disappointed that it didn’t fire me up.
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2 people found this helpful
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- Mark H. Maliniak
- 29-05-18
It's ok
I have read better and learnt more in my life. The concept of a one page marketing plan is quirky, but really this is marketing for beginners'.
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2 people found this helpful
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- Anonymous User
- 16-08-20
Great content, great narration
Maybe the cheapest and greatest lesson I've had in my life. Overall value deserves more than five stars.
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1 person found this helpful
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- Matt Wood
- 04-08-20
This is one to listen to over and over
This book got better as it progressed, setting out clear and actionable marketing insights. Links to the supporting website are great with some great content on there.
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1 person found this helpful
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- Daljeet Singh
- 09-06-20
You won't regret it. 100% GOLD
this book is the best investment you'll make in to growing your business. you'll not only learn about marketing but he talks and some key business fundamentals too
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1 person found this helpful