The Alter Ego Effect
Defeat the Enemy, Unlock Your Heroic Self, and Start Kicking Ass
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The Alter Ego Effect
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Narrated by:
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Todd Herman
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By:
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Todd Herman
About this listen
A top performance expert reveals the secret behind many top athletes and executives: creating a heroic alter ego to activate when the chips are down.
There’s only one person in the way of you unleashing your potential: you. There’s also one person who can move you out of the way so you can perform at your peak.
That person is already inside you. You just need to unlock them. This other part of you is your alter ego. After 21 years of working with elite athletes, performers, and leaders, Todd Herman has discovered how you can use your alter ego to achieve the seemingly impossible. It all clicked for Todd when he met Bo Jackson.
When Herman met Bo Jackson, the professional athlete told him, “Bo Jackson never played a down of football in his entire life.” Bo explained that when he was young, he’d get into trouble because of chaos caused by his anger issues. Then, he saw Friday the 13th and became fascinated by the cold, calculating nature of Jason Voorhees. In that moment, he resolved to stop being Bo Jackson and start being Jason the moment he stepped on the field.
In this transformative guide, Herman teaches you how to create and control an alter ego like Bo - and the thousands of other athletes, business leaders, entrepreneurs, and entertainers who have used this simple tool to change their lives. Herman also shares his own story: He knew that inside was a confident, self-assured, intelligent person who could help others get better results in their lives. When he started using Superman’s classic trick - putting on a pair of glasses - he learned to trigger the specific traits he needed to achieve his goals.
The Alter Ego Effect is not about creating a false mask - it’s about finding the hero already inside you. It’s a proven way of overcoming the self-doubt, negativity, and insecurity that hold you back and empowering you to ultimately become your best self.
PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.
©2019 Todd Herman (P)2019 HarperCollins PublishersListeners also enjoyed...
What listeners say about The Alter Ego Effect
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- S P Ward
- 23-02-21
Do you get it?
Hi,
I'm Batman.
Now you get it.
And soon, you wont just get it, you'll understand it and be it.
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- Amazon Customer
- 01-08-19
Amazing body of work from Todd.
Amazing body of work from Todd. Identity and how we see ourselves at the core is key to our success in life because it directs our actions and behaviours. Todd explained this the best I've ever seen it explained and gave me everything I need to begin my journey and cross the threshold. I've discovered my intrinsic motivators, and now I also have my Alter Ego. Thanks so much to Todd for putting this together.
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- Brizzle
- 16-01-20
Makes you really think about yourself
It's easy to think that the tools in this book are a bit silly but if you think about all the times you've succeeded, or gotten in the zone, there will definitely have been times where you've become another dominant character and you weren't acting like regular you. Be open minded to the approaches in this book and it will really make a difference in your life. It has in mine.
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- Karin Santana
- 12-12-20
Everyone can benefit.
I found this surprisingly refreshing and very useful. Easy listen and relatable stories. Vivid explanations.
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- Ina Bogdanova
- 11-02-20
What a captivating book!
I truly enjoyed every second of it. I will definitely do this challenge! thank you
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- Anonymous User
- 02-12-21
Amazingly inspiring, yet down to earth and useful
Awesome step by step guide how to unleash our best self and bring it on the stage, regardless whether you are a pro athlete, business person or regular person. It works in everyday lige too and it's nicely back up by real stories and examples.
thank you Todd for this inspiring gamechanger!
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- Alison Heathfield
- 10-03-19
Changes Perception & Changes Your Life
Todd writes an impeccable book which is easy to read. However, the fact that it is easy to read is because of the inviting way he shares his knowledge and, the ease at which he shares, makes it enjoyable, challenging, motivating and thought provoking.
If we take on board what he talks about, really commit to trying his ideas for size and creating our own alter ego then this will surely be a game changer in all aspects of our lives.
Well worth the read and well worth taking it on board.
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- Manny
- 04-02-21
Clear, relatable, and practical
I was with it from start to finish. Enjoyable listen and extremely thought provoking. As the author says at the end 'now the job begins'.
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- AGR Chris
- 03-10-20
Best book I have ever listened to.
A very special book indeed. I really like the evidence that supports the claims made by Todd Herman. Outstanding peice of work. Well done Todd and thank you.
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- Paul McIntyre
- 07-01-20
Todd Creates Real Change
Having met Todd in London in November and hearing him speak I wanted more. This book gave me the tools to create my own Alter Ego and use it to produce real change for my life, attitude, confidence and business.
Well structured and practical with lots of extra resources. Highly recommended if you’re needing a catalyst for internal change to take your ambitions to the next level.
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1 person found this helpful