The Greatest Business Decisions of All Time cover art

The Greatest Business Decisions of All Time

How Apple, Ford, IBM, Zappos, and Others Made Radical Choices That Changed the Course of Business.

Preview

£0.00 for first 30 days

Try for £0.00
Pick 1 audiobook a month from our unmatched collection - including bestsellers and new releases.
Listen all you want to thousands of included audiobooks, Originals, celeb exclusives, and podcasts.
Access exclusive sales and deals.
£7.99/month after 30 days. Renews automatically. See here for eligibility.

The Greatest Business Decisions of All Time

By: Verne Harnish, Editors of Fortune, Jim Collins - foreword
Narrated by: Peter Ganim
Try for £0.00

£7.99/month after 30 days. Renews automatically. See here for eligibility.

Buy Now for £11.99

Buy Now for £11.99

Confirm Purchase
Pay using card ending in
By completing your purchase, you agree to Audible's Conditions of Use and authorise Audible to charge your designated card or any other card on file. Please see our Privacy Notice, Cookies Notice and Interest-based Ads Notice.
Cancel

About this listen

Decisions equal success - nothing happens until one is made. Businesses make millions of decisions every day. But once in a great while a leader makes a truly game-changing decision that shifts not only the strategy of a single company but how everyone does business. These big decisions are counterintuitive - they go against the conventional wisdom.

In hindsight, taking a different direction may seem easy, but these bet-the-company moves involve drama, doubt, and high tension. What made Apple's board bring back Steve Jobs to the company? How did Johnson & Johnson decide to recall every bottle of Tylenol after a poisoning scare that involved only a small batch of the drug? What made Henry Ford decide to double the wages of his autoworkers, and how did that change the American economy for the next century?

Here, management consultant Verne Harnish, the CEO of Gazelles, and editors of Fortune provide the background stories behind the greatest business decisions of all time. In this fully original book, you'll get a glimpse into the thought processes leading up to these groundbreaking moments and will learn how the decisions have shaped the thinking of today's top leaders.

The book also contains an insightful foreword by management guru Jim Collins, the author of Built To Last and Good To Great, which explains the importance of decision making in creating a successful company.

©2012 Verne Harnish and Brian Dumaine (P)2013 Audible, Inc.
Decision-Making & Problem Solving Leadership Management Money & Finance Business Career Inspiring
activate_Holiday_promo_in_buybox_DT_T2

Listeners also enjoyed...

Scaling Up cover art
Mastering the Rockefeller Habits cover art
Blue Ocean Strategy, Expanded Edition cover art
The Hard Thing About Hard Things cover art
12 Months to $1 Million cover art
$100M Offers cover art
Traction cover art
Outliers cover art
The 21 Irrefutable Laws of Leadership: 25th Anniversary cover art
Customer Relationship Marketing cover art
The Art of Profitability cover art
Extreme Ownership cover art
Who Says Elephants Can't Dance? cover art
Richard Branson: The Force Behind Virgin: Insight and Analysis into the Life and Successes of Sir Richard Branson cover art
The Five Temptations of a CEO cover art
Silos, Politics, and Turf Wars cover art

What listeners say about The Greatest Business Decisions of All Time

Average customer ratings
Overall
  • 4 out of 5 stars
  • 5 Stars
    4
  • 4 Stars
    4
  • 3 Stars
    2
  • 2 Stars
    1
  • 1 Stars
    0
Performance
  • 4.5 out of 5 stars
  • 5 Stars
    4
  • 4 Stars
    6
  • 3 Stars
    0
  • 2 Stars
    0
  • 1 Stars
    0
Story
  • 4 out of 5 stars
  • 5 Stars
    4
  • 4 Stars
    3
  • 3 Stars
    2
  • 2 Stars
    1
  • 1 Stars
    0

Reviews - Please select the tabs below to change the source of reviews.

Sort by:
Filter by:
  • Overall
    2 out of 5 stars
  • Performance
    4 out of 5 stars
  • Story
    2 out of 5 stars

Anecdotal and superficial

There is some value in this book by mere exposure to business problems and possible creative solutions. But the link between these business decisions and company outcomes is drawn unconvincingly. The pros and cons of different options are not explored in detail, so the moral of the story is often unnuanced cliché.

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!