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  • The Story Factor

  • Inspiration, Influence, and Persuasion Through the Art of Storytelling
  • By: Annette Simmons
  • Narrated by: Annette Simmons
  • Length: 12 hrs and 40 mins
  • 4.3 out of 5 stars (7 ratings)
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The Story Factor cover art

The Story Factor

By: Annette Simmons
Narrated by: Annette Simmons
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Summary

Fully revised, updated, and expanded, this modern classic will teach you to use the art of storytelling to persuade, motivate, and inspire in life and business.

Anyone seeking to influence others must first know their own story and how to tell it properly. Whether you're proposing a risky new venture, trying to close a deal, or leading a charge against injustice, you have a story to tell. Tell it well, and you will create a shared experience with your listeners that can have profound results.

In this modern classic, Annette Simmons reminds us that the oldest tool of influence is also the most powerful. Fully revised and updated to account for new technology and social media, along with two new chapters on the role of stories in the development of civilization and how to adjust your story to your specific goal, Simmons showcases over 100 examples of effective storytelling drawn from the front lines of business and government, as well as myths, fables, and parables from around the world. Whether writing a screenplay, or announcing a corporate reorganization, Simmons illustrates how story can be used in ways that cold facts, bullet points, and directives can't. These stories, combined with practical storytelling techniques, show anyone how to become a more effective communicator and achieve their goals.

©2019 Annette Simmons (P)2020 Basic Books

What listeners say about The Story Factor

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  • Overall
    4 out of 5 stars
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    3 out of 5 stars
  • Story
    4 out of 5 stars

too much jesus

and could've been a 45 minute lecture. it feels stretched to accomadate a full book.

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  • Overall
    4 out of 5 stars
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    4 out of 5 stars

Thought provoking

I found this book mostly interesting but on a few occasions I did zone out.

The narrator had a calm soothing tone which helped.

overall the book is very good and I found myself reflecting on how a story would have been better utilised in experiences were my message had not gone to plan.

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    5 out of 5 stars
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    5 out of 5 stars

Amazing Book!

This is the only book you need on storytelling. it's a Masters discourse and is as informative as it is pleasurable to listen to.

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