Listen free for 30 days

Listen with offer

  • The Story of Lululemon: Little Black Stretchy Pants

  • By: Chip Wilson
  • Narrated by: Chip Wilson
  • Length: 10 hrs and 59 mins
  • 4.9 out of 5 stars (50 ratings)
Offer ends May 1st, 2024 11:59PM GMT. Terms and conditions apply.
£7.99/month after 3 months. Renews automatically.
Pick 1 audiobook a month from our unmatched collection - including bestsellers and new releases.
Listen all you want to thousands of included audiobooks, Originals, celeb exclusives, and podcasts.
Access exclusive sales and deals.
£7.99/month after 30 days. Renews automatically. See here for eligibility.
Pick 1 audiobook a month from our unmatched collection - including bestsellers and new releases.
Listen all you want to thousands of included audiobooks, Originals, celeb exclusives, and podcasts.
Access exclusive sales and deals.
The Story of Lululemon: Little Black Stretchy Pants cover art

The Story of Lululemon: Little Black Stretchy Pants

By: Chip Wilson
Narrated by: Chip Wilson
Get this deal Try for £0.00

Pay £99p/month. After 3 months pay £7.99/month. Renews automatically. See terms for eligibility.

£7.99/month after 30 days. Renews automatically. See here for eligibility.

Buy Now for £19.00

Buy Now for £19.00

Pay using card ending in
By completing your purchase, you agree to Audible's Conditions of Use and authorise Audible to charge your designated card or any other card on file. Please see our Privacy Notice, Cookies Notice and Interest-based Ads Notice.

Listeners also enjoyed...

Love, Pain and Money cover art
Authentic cover art
Pour Your Heart into It cover art
Grinding It Out cover art
The Dealmaker cover art
$100M Leads cover art
Shoe Dog cover art
Hustle Harder, Hustle Smarter cover art
Let My People Go Surfing cover art
How to Be a Founder cover art
Am I Being Too Subtle? cover art
Burn the Boats cover art
Super Founders cover art
Delivering Happiness cover art
Michael O'Leary cover art
Get Out of Your Own Way cover art

Summary

The unauthorized story of Lululemon.

This is a book about ordinary people who took an opportunity to be creative, to be innovative, and to maximize their potential.

Chip Wilson’s part in this story comes from the learning of thousands of mistakes. He set the culture, business model, quality platform, and people development program and then got out of the way. Lululemon’s exponential growth, culture, and brand strength have few peers, and it is because of those employees who choose to be great.

This book is also about missed opportunity - five years of missed opportunity. Chip was playing to win while the directors of the company he founded were playing not to lose.

©2018 Time Is Tight Communications Ltd (P)2018 Time Is Tight Communications Ltd

What listeners say about The Story of Lululemon: Little Black Stretchy Pants

Average customer ratings
Overall
  • 5 out of 5 stars
  • 5 Stars
    45
  • 4 Stars
    4
  • 3 Stars
    1
  • 2 Stars
    0
  • 1 Stars
    0
Performance
  • 5 out of 5 stars
  • 5 Stars
    38
  • 4 Stars
    2
  • 3 Stars
    2
  • 2 Stars
    0
  • 1 Stars
    0
Story
  • 5 out of 5 stars
  • 5 Stars
    40
  • 4 Stars
    1
  • 3 Stars
    1
  • 2 Stars
    0
  • 1 Stars
    0

Reviews - Please select the tabs below to change the source of reviews.

Sort by:
Filter by:
  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

Amazing story

Valuable lessons from building a billion dollar business. Thanks, Chip, diving into the details and share the story!

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

loved it!

very insightful, educational and inspiring!

I liked the personal touch about his life and how he found a work life balance

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

Culture is everything

Thoroughly enjoy and rate this book. It’s definitely in my top ten business reads. Fantastic to learn about the journey from single product to going public as well as the challenges that come along with that. Chip’s unwavering dedication to his mission and people is admirable. I really recommend this book to anyone who not only wants to start a business, but change the world.

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

Great story

Great storytelling !
Fantastic to learn about the unique case of his approach to business.
Inspirational. I love that he was influenced by so many great business books. Clearly self taught.
Great how much he is thankful for the different and important influences he received from a wide array of fans and friends.
I can sympathise with frustrations to see his baby led by others and sometimes badly. Also for being sidelined. However, I can’t help but feel that it wasn’t all mediocre? After all, the firm accomplished an impressive growth under most timelines one can consider. The culture he implemented is likely a key source of strength but somewhere, the execution of this growth had to be right.

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

Packed with learning for any business leader who dreams of changing the world

This is an amazing book we’ll told and we’ll read. I have learnt so much from it.

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

Wow, a master class in scalling

Fantastic read. Brutally honest with lessons that any growing entrepreneur can not only learn from but can also implement no matter where they are on the journey. I’m slightly amazed at the level of honesty in this book about well paid senior executives, mentioned by name. Who’s motives were self first before the organisation. I’ve seen this before but never fully understood it.

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

Inspirational story and a cautionary tale

Great story of the founding and growth of amazing company. Also a cautionary tale for founders of what can happen when you let the wrong investors in!

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

Fantastic, inspiring listen

An amazing insight into an entrepreneur. For someone who doesn’t even work in this industry I found it so inspiring to hear the story and appreciate the honesty of the mistakes that we’re made along the way

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

Learned so much reading this

Loved this book. At par with the likes of Shoe Dog in my opinion, a top class autobiography. He is authentic, honest, doesn't hold back. Many golden nuggets and valuable advice for entrepreneurs. Also loved that he shares his list of favourite business books, allowing me to know what to listen to next.

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

2 people found this helpful

  • Overall
    5 out of 5 stars
  • Performance
    4 out of 5 stars
  • Story
    5 out of 5 stars

Starts slowly. Stick with it.

I bought this because someone else compared it with Shoe Dog which is a brilliant book. As I started listening I was disappointed. It wasn't helped by the narration (Chip himself rather than a professional) and the clips of people narrating their own bits.

However, the book comes into its own in the second half. I am really pleased I stuck with it.

There is a lot to learn from this book and I have altered my thinking as a result.

I recomend you listen to it.

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

1 person found this helpful