Traction
How Any Startup Can Achieve Explosive Customer Growth
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Traction
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Narrated by:
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Gabriel Weinberg
About this listen
Brought to you by Penguin.
In Traction, serial entrepreneurs Gabriel Weinberg and Justin Mares give startups the tools for generating explosive customer growth.
Most startups don't fail because they can't build a product. Most startups fail because they can't get traction.
Building a successful company is hard. Smart entrepreneurs know that the key to success isn't the originality of your offering, the brilliance of your team or how much money you raise. It's how consistently you can grow and acquire new customers.
Traction will teach you the 19 channels you can use to build a customer base and offers a three-step framework to figure out which ones will work best for your business. No matter how you apply them, the lessons and examples in Traction will help you create and sustain the growth your business desperately needs.
©2015 Gabriel Weinberg (P)2022 Penguin AudioListeners also enjoyed...
Critic reviews
"Anyone trying to break through to new customers can use this smart, ambitious book." (Eric Ries, author of The Lean Startup)
"Here is the inside scoop, the latest, most specific tactics from the red-hot centre of the internet marketing universe. From someone who has done it. Twice." (Seth Godin, author of Linchpin)
What listeners say about Traction
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Overall5 out of 5 stars
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Performance4 out of 5 stars
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Story5 out of 5 stars
- FireMonkeh
- 13-09-23
Required reading for any startup marketer
Simply a huge pile of startup marketing lessons condensed into a relatively short format and one you can easily say is brilliant. While the author is not the best reader at times it is ultimately from his well informed perspective and worth your time.
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Overall5 out of 5 stars
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- Anonymous User
- 14-08-23
Awesome book for technical startup founders
I am technical SaaS founder (somate.app). I was delaying my marketing actiivities, had concerns how to tackle it. This book gave me clear understanding what are my options and where to start. Thanks :)
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Overall5 out of 5 stars
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- Pavlos Panagiotidis
- 15-01-23
Lots of practical ideas
I had to stop the audio to take notes in so many instances. Very useful.
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Overall5 out of 5 stars
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- Anonymous User
- 22-05-23
Good and usefull. I will use this book later
good and usefull. i will use this book later. i use this audiobook to read the physical book faster and more efficient.
if you need positivity and motivation. than check out www.squote.be
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Overall5 out of 5 stars
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- Selby
- 18-01-23
The Traction Bible
The startup founders guide to traction channels and scaling at lightning pace with maximum efficiency!
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Overall5 out of 5 stars
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- Botty
- 07-02-23
Súper practical
Honestly this book thought us how to really play the GTM game.
It's exactly like chase. We were playing entrepreneurs without knowing the different pieces and how they move.
Absolutely a must read for first time founders and Growth engineers
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- Tricky
- 03-11-24
Good, informative content
Great playbook for any startup trying to understand how to get traction. Easy to follow and implement advice.
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