• The dos and don’ts of celebrity endorsements

  • May 22 2024
  • Length: 13 mins
  • Podcast

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The dos and don’ts of celebrity endorsements

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  • Summary

  • Despite an oversaturated landscape of brand partnerships, celebrity endorsements remain a hot topic for both consumers and business professionals. Why? Because when those partnerships are done right, they can deliver some pretty buzz-worthy results.

    In this week’s podcast, our Hartman Retainer Services team breaks down everything you need to know about successful brand partnerships in the age of influencers and social media:

    • How younger consumers have changed the conversation around branding and personal/social identity
    • Why knowing your audience (and the celebrity’s audience) is the first step to a successful partnership
    • Common challenges companies face when engaging in celebrity partnerships — and how to avoid them

    Explore the benefits of HRS
    Want on-demand access to these kinds of insights? Let’s tailor an HRS consulting package to your unique priorities and budget. Reach out to Shelley Balanko to learn more: shelley@hartman-group.com


    If you like these insights, subscribe to our free weekly email newsletter where we share data-packed infographics, insightful articles, food & beverage industry trends and more.

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