One of the fundamental tenets of innovation is that it has to solve a problem or need. But what if we were to think beyond the functional and the emotional needs? How can CPG products answer symbolic consumer needs, like belonging, differentiation, status and more?

In our latest episode, Tamara and Stas discuss why we view cultural demand forecasting as the lynchpin to successful innovation, trendspotting and portfolio advisement.

Download the free white paper: The Case for Cultural Demand Forecasting

Over the past decade, demand space frameworks have emerged as a trusted tool to help food and beverage companies identify areas of growth that can shape strategy, marketing and product innovation. However, many in the industry disagree on the RIGHT approach to developing and implementing these frameworks.

The Case for Cultural Demand Forecasting explores the secrets to success.

Download white paper

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This week on the podcast we’re joined by our friend and colleague, Steve Markenson from FMI — The Food Industry Association, to talk all about the latest installment of FMI’s U.S. Grocery Shopper Trends report. Listen as we unpack the state of grocery shopping today:

• Why we might be witnessing “the end of the primary shopper”
• How shopper habits and sentiments have shifted (or stayed the same) as inflation persists
• What is driving shifts in the variety of stores shopped, and why the supermarket still reigns supreme
• How the shoppers’ evolving understanding of value impacts it all

About the report

FMI's U.S. Grocery Shopper Trends 2024 series helps food and beverage industry professionals gain a deeper understanding of grocery shoppers’ changing habits and behaviors over the past few years. It explores shoppers’ weekly spend, primary store choice, engagement with emerging dimensions of value and more.

Explore the report

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Despite an oversaturated landscape of brand partnerships, celebrity endorsements remain a hot topic for both consumers and business professionals. Why? Because when those partnerships are done right, they can deliver some pretty buzz-worthy results.

In this week’s podcast, our Hartman Retainer Services team breaks down everything you need to know about successful brand partnerships in the age of influencers and social media:

• How younger consumers have changed the conversation around branding and personal/social identity
• Why knowing your audience (and the celebrity’s audience) is the first step to a successful partnership
• Common challenges companies face when engaging in celebrity partnerships — and how to avoid them

Explore the benefits of HRS
Want on-demand access to these kinds of insights? Let’s tailor an HRS consulting package to your unique priorities and budget. Reach out to Shelley Balanko to learn more: shelley@hartman-group.com

If you like these insights, subscribe to our free weekly email newsletter where we share data-packed infographics, insightful articles, food & beverage industry trends and more.