Analysis: A Macat Analysis of Blue Ocean Strategy cover art

Analysis: A Macat Analysis of Blue Ocean Strategy

How to Create Uncontested Market Space and Make the Competition Irrelevant

 Preview

£0.00 for first 30 days

Try for £0.00
Pick 1 audiobook a month from our unmatched collection - including bestsellers and new releases.
Listen all you want to thousands of included audiobooks, Originals, celeb exclusives, and podcasts.
Access exclusive sales and deals.
£7.99/month after 30 days. Renews automatically. See here for eligibility.

Analysis: A Macat Analysis of Blue Ocean Strategy

By: Andreas Mebert, Stephanie Lowe
Narrated by: Macat.com
Try for £0.00

£7.99/month after 30 days. Renews automatically. See here for eligibility.

Buy Now for £6.99

Buy Now for £6.99

Confirm Purchase
Pay using card ending in
Switch payment method
By completing your purchase, you agree to Audible's Conditions of Use and authorise Audible to charge your designated card or any other card on file. Please see our Privacy Notice, Cookies Notice and Interest-based Ads Notice.
Cancel

About this listen

Competitors have always existed in business, but what if it were possible to render your competition irrelevant? This is the critical question posed in W. Chan Kim and Renée Mauborgne's book Blue Ocean Strategy.

According to Kim and Mauborgne, the path to success of any company does not lie in taking on potential competitors but in the creation of "blue oceans" in uncontested market space. The authors offer analytical frameworks and tools to help businesses identify and capitalize on these new opportunities.

Published in 2005, and with part of the research funded by some of the world's largest corporations, Kim and Mauborgne's book has been well received around the world. It has been translated into 43 languages and has sold over 3.5 million copies. Kim and Mauborgne are currently codirectors of the Blue Ocean Strategy Institute.

©2016 Macat Inc (P)2016 Macat Inc Business
activate_Holiday_promo_in_buybox_DT_T2

Listeners also enjoyed...

 Your Next Five Moves cover art
Power vs. Force cover art
Analysis: A Macat Analysis of C. K. Prahalad and Gary Hamel's The Core Competence of the Corporation cover art
Tomorrowland: Scenarios for Law Firms Beyond the Horizon cover art
Exceptional Creativity in Science and Technology cover art
33 Strategies of War cover art
Analysis: A Macat Analysis of Geert Hofstede's Culture's Consequences: Comparing Values, Behaviors, Institutions, and Organizations Across Nations cover art
Corporate Innovation in the Fifth Era cover art
Completing Capitalism cover art
The 1-Page Marketing Plan cover art
Playing to Win cover art
Traction cover art
Purple Cow, New Edition cover art
$100M Offers cover art
Good Strategy/Bad Strategy cover art
Why Nations Fail cover art

What listeners say about Analysis: A Macat Analysis of Blue Ocean Strategy

Average customer ratings
Overall
  • 2.5 out of 5 stars
  • 5 Stars
    0
  • 4 Stars
    1
  • 3 Stars
    0
  • 2 Stars
    0
  • 1 Stars
    1
Performance
  • 1 out of 5 stars
  • 5 Stars
    0
  • 4 Stars
    0
  • 3 Stars
    0
  • 2 Stars
    0
  • 1 Stars
    1
Story
  • 1 out of 5 stars
  • 5 Stars
    0
  • 4 Stars
    0
  • 3 Stars
    0
  • 2 Stars
    0
  • 1 Stars
    1

Reviews - Please select the tabs below to change the source of reviews.

Audible.co.uk reviews

Amazon reviews
Sort by:
Filter by:
  • Overall
    1 out of 5 stars
  • Performance
    1 out of 5 stars
  • Story
    1 out of 5 stars
Profile Image for mikea

If you value repetition and buzzwords.....

Maybe it’s my fault, maybe the description is lacking. But what I got is a book telling me about a concept and repeatedly name-tagging the authors.
It’s value as a work, and its target readership leave me unconvinced. At least it’s an Audible tome which, by definition, cannot be a waste of paper

Report this

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!