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Evergreen Assets
- Narrated by: John Lamerton
- Length: 10 hrs and 33 mins
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Summary
Content marketing doesn’t work - at least not in the way most people do it. Most people make content marketing harder work than it needs to be. This audiobook will show you how to get your content marketing working hard for you, rather than the other way around! To do the work once and reap the rewards again and again (and again!).
Evergreen Assets will show you:
- How a cow’s arse got John on primetime BBC TV.
- Why the world’s worst website is still better than yours.
- How to make £125,000 from a 27p fridge magnet.
- Why you should abandon social media.
- How a spelling mistake increased sales by 48 per cent.
- The real reason that 'no-one’s buying' from you.
- How to get the queen of England to endorse you.
- What you actually earn in an hour.
- How to sell more (by selling less).
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What listeners say about Evergreen Assets
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- Livvy
- 20-04-23
Highly recommended
I’ve recommended this book to others and listened myself several times. Everything is perfectly actionable, makes perfect sense and amounts to sound long-term marketing advice for your business.
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- Iain Hamilton
- 16-05-22
The simple way to improve your business...forever
This has already helped me improve my business. An invaluable book! Buy it!
There are so many easily actionable tips, strategies and ideas in this book that, once implemented, can be used again and again. John breaks them down in an easy to understand way without making any of them seem daunting. It's become abundantly clear that there is a HUGE amount I can improve in my business that won't cost me anything, other than some time, that will allow me to reap rewards for years to come.
I've already used some of the ideas, they took me 5 minutes, and I made multiple sales. They've already paid for the cost of the book several times over.
John is straight talking, down to earth and not trying to hype you up that you'll be a millionaire in 6 month's time. That doesn't mean that you won't be in a much better position in your business and your life than you are currently though. Follow the advice and strategies in the book and you can't go wrong.
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- Ashley Leeds
- 04-03-22
John Delivers again. Proper Job
I love John's books and this one is no exception. I prefer to listen and having John join me for a walk every morning really gets me thinking about how I can make my business better.
There is so much for me to do, I'm doing some of it already, but with John's great ideas I am making my assets better and this book has inspired me to start writing my book. It's out here now so I know I've got some accountability.
John's delivery is brilliant and his suggestions are easy to implement, it's just getting them done and with his excellent stories of proven things that he has done or witnessed there's no excuse for me not to get things done.
There's also a fantastic resource centre so that once I'm back at my desk, I can get to work!!!
I highly recommend this book and all of John's other books too for that matter.
A real guy that we can relate to and someone that you can totally believe in.
Thank you, John.
You really are a legend!!!
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1 person found this helpful
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- MR D Shukla
- 22-10-23
lots of good insight insight in this book
just finished reading this book and really enjoyed it I think there's lots of takeaways in terms of things that I can action within the business at Pearl Lemon
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- Anonymous User
- 10-03-24
Clear, concise and to the point
Down to earth approach, with actionable examples.
Well set out, with clear structure to make the chapters reusable in their own right.
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- Carol
- 22-09-22
Incredibly useful book
As someone who’s new to running their own business I was looking for easy to understand advice, practical and fairly quick to implement ideas that bring results. This book is absolutely packed with things. Jon explains the benefits of each really well. It’s sparked lots of ideas that have gone onto my ‘could do list’ and others that I’ve built and are working their magic already. Thanks for writing these wonderfully helpful books!
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- Phil
- 03-11-23
The audiobook that keeps giving.
Just like to say that this is one of the best audiobooks to listen to on business,
how this book is different to the majority of the books in the industry that I have listen to, is that it is very well written for the listeners to understand and take on board all the key elements of evergreen assets in a business, in a way that is engaging for the listener, I never once thought I wasn’t understanding what John was telling/teaching me,
I am just starting a business and found a lot of value from this book that I hope to implement into my business in the future, just a big well done to john, and I will definitely be looking at johns other books and website.
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- Christopher Spencer
- 01-04-24
The gift that keeps on giving
I have just started to listen to this for the second time, probably six months after finishing it for the first time.
And if I’d have applied any of this six months ago, I would have a better business today as a result of it.
The brilliance about this is that if you follow the simple steps, they will take you to a better place.
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- imdms ltd
- 25-05-22
Really insightful and loved another book read by John
Love listening to John his tone of voice and personality makes a really enjoyable listen. Content wise it’s great however there’s so much to take in that a printed or kindle version would help to make notes. That’s honestly my next move.
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- dotcomjohn
- 11-05-22
A how-to manual for any small business
This is so much more than a simple content marketing book - it's a complete "how-to" manual, for running any small business.
Want more leads? Sales? Referrals? Want to KEEP customers? Have your business run itself via systems and processes? This book covers all of that - and more.
Narrated in a plain English, down to earth style, this is a book that you'll refer to again and again - and one which will make your business better with each listen.
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