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UnMarketing, Second Edition cover art

UnMarketing, Second Edition

By: Scott Stratten, Alison Stratten
Narrated by: Allison Stratten, Scott Stratten
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Summary

UnMarket to build trust and make lifelong customers!

In 2009, Scott Stratten and Alison Stratten wrote the best-selling UnMarketing: StopMarketing, Start Engaging and began a journey that would take them around the world, sharing their message of engagement with corporations, entrepreneurs, and students.

They are now back with this second edition, because everything has changed and nothing is different, with all the brilliance of the first edition, plus new content and commentary to reflect the rapidly changing landscape we all live, buy, and work in today.

For generations, marketing has been hypocritical. We've been taught to market to others in ways we hate being marketed to (cold-calling, flyers, ads, etc.). So why do we still keep trying the same stale marketing moves?

UnMarketing shows you how to unlearn the old ways and consistently attract and engage the right customers. You'll stop just pushing out your message and praying that it sticks somewhere. Potential and current customers want to be listened to and validated and have a platform to be heard - especially online. With UnMarketing, you'll create a relationship with your customers and make yourself the logical choice for their needs. We know you've been told to act like other people, talk like other people, and market like all the people, but it is time for you to unlearn everything and start to UnMarket yourself.

UnMarketing includes the latest information on idea creation, viral marketing and video, marketing to millennials, authenticity, transparency and immediacy, ethics and affiliates, social media platforming, unPodcasting, word of mouth, customer service, consumer advocacy, and leadership, with examples of what to do and what not to do from small business right up to worldwide corporations, in areas such as real estate, travel, service, retail, and B2B.

PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your Library section along with the audio.

©2017 Scott Stratten and Alison Stratten (P)2018 Audible, Inc.

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The best of the best Audio books for business owners

Every day at 10am I place my one year old either in his buggy or the car to take him for the daily morning nap.

I truly love this time as I get my steps in and I get to pop On a podcast or Blinkist

What I love about Blinkist is that it breaks down books into 15-20 minute highlights

There’s nothing worse than starting a book and realising a few chapters in that it’s not worth your time and money.

With UnMarketing I was hooked

12 blinks in and I knew I needed to invest in the full version

I was making notes already and implementing them into my business (Boostly)

I never write reviews of books, but this is different

I feel like I’m the last person to discover this book and this couple

I’m now on the unarmy list and can not wait to discover more

Takeaways

- get back into twitter
- take off one month from BDM and instead focus on each and every customer directly via a message , Facebook , email or phone call.
- get a survey created and sent out
- write my own book

You will not regret this purchase

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