David Marshall has more than 25 years’ experience driving innovation in B2B sales and sales technology. Based in Melbourne, he has successfully launched multiple software companies, including Performio, and is now leading SalesGRID, an AI-powered sales productivity tool designed to help sales teams excel in complex deals.

David outlines the evolving role of AI in sales, focusing on how it can improve efficiency and customer engagement. A customer-centric sales process is crucial, he insists. AI can help refine sales strategies by making the process more aligned with how customers buy, reducing friction and improving conversion rates.

As AI will becomes ubiquitous, the key differentiator will be how salespeople and leaders use the technology. The human skill to leverage AI effectively will be critical in building stronger, more meaningful customer relationships.

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Performio
https://www.performio.co/

SalesGRID
https://www.salesgrid.us/

The Sales Doctor
https://thesalesdr.com.au/  

Mutual Mattering E-Book by Ingrid Maynard
https://thesalesdr.com.au/mutual-mattering-e-book/

See omnystudio.com/listener for privacy information.

Who would have guessed? The ultimate sales lesson from the most unlikely source: a taxi driver. Ingrid shares a story from a business trip to Sydney where, despite challenging weather, the cab driver’s professionalism, curiosity, and service made the experience memorable.

He booked future rides, showed genuine interest, and even offered an umbrella, embodying Alex Hormozi’s sales principles of proactive service. Ingrid highlights how these seemingly simple actions build trust and opportunity. It’s a reminder that in down markets, success often lies in nurturing relationships and providing exceptional service to every customer.

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Alex Hormozi
https://www.acquisition.com/  

The Sales Doctor
https://thesalesdr.com.au/  

Mutual Mattering E-Book by Ingrid Maynard
https://thesalesdr.com.au/mutual-mattering-e-book/

See omnystudio.com/listener for privacy information.

Dan Allen and Ed Ross are two lifelong friends and skilled carpenters who have transformed their passion into purpose. Following the tragic loss of Dan’s close friend to suicide in 2015, they set out to create two innovative organisations that have since had a profound and measurable impact on mental health awareness and support in the community.

They are the founders of the social enterprise workwear company, TradeMutt, and free counselling service, TIACS. Their colourful eye-catching shirts – you have to check them out! – and community engagement aim to raise awareness about mental health and encourage open conversations. They have seen firsthand the positive changes their initiatives have fostered within communities, including increased awareness, reduced stigma, and more individuals seeking help.

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TIACS
https://www.tiacs.org/

TradeMutt
https://trademutt.com/

The Sales Doctor
https://thesalesdr.com.au/  

Mutual Mattering E-Book by Ingrid Maynard
https://thesalesdr.com.au/mutual-mattering-e-book/

See omnystudio.com/listener for privacy information.

Rob Kruber is the CEO of leading manufacturer, Summertime Pools and Halo Spas. His deep passion for business and Australian manufacturing has driven him to build and lead successful companies that prioritise quality and innovation.

With 25+ years in the industry, Rob shares insights into overcoming challenges, such as supply chain disruptions, economic fluctuations, and shifting customer demands, all while maintaining high standards.

A major part of Rob’s business philosophy is placing the customer at the centre of all decisions. He highlights the importance of listening to customer feedback and ensuring every interaction enhances the customer experience.

Rob emphasises the importance of setting clear targets for his business. Having well-defined goals helps align the entire team, ensuring everyone understands what they are working towards. Clear targets provide direction, motivate employees, and make it easier to track progress.

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Summertime Pools
https://summertimepools.com.au/

Halo Spas
https://www.halospas.com.au/

The Sales Doctor
https://thesalesdr.com.au/  

Mutual Mattering E-Book by Ingrid Maynard
https://thesalesdr.com.au/mutual-mattering-e-book/

See omnystudio.com/listener for privacy information.

Sarah Cincotta mentors BDMs ready to elevate their performance, purpose and passion. Founder of RISE, she directly impacts the lives of other BDMs and reframes the current industry beliefs attached to the title. BDMs deserve to be recognised as the dedicated, innovative, effective operators at the heart of their company’s growth, and she knows exactly how to get them there. Focusing on training beyond sales, the foundations of the Property Management profession- connections.

Sarah discusses the evolving role of property managers as trusted advisors who go beyond traditional responsibilities to help landlords and property investors optimise their investments. Success in property management, she says, involves building a diverse network that includes landlords, tenants, real estate agents, local businesses, and service providers.

She also talks about the increasing complexity of property management, advocating for a hybrid role or introducing business development managers to handle the growth of a portfolio.

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RISE with Sarah Cincotta
https://risewithsarahcincotta.com.au/

The Sales Doctor
https://thesalesdr.com.au/  

Mutual Mattering E-Book by Ingrid Maynard
https://thesalesdr.com.au/mutual-mattering-e-book/

See omnystudio.com/listener for privacy information.

Trust is a critical component in building strong customer relationships, whether the customer is external, paying for a product or service, or internal within an organisation. Host Ingrid Maynard insists that in professional relationships, trust is shaped by three main factors: reliability, credibility, and intimacy.

Reliability involves being dependable and consistent in both actions and demeanour. Credibility is about demonstrating expertise and a proven track record. Intimacy refers to handling sensitive, privileged information with care and discretion. On the flip side, self-orientation can damage trust, whether it’s through excessive focus on oneself or insecurity.

By staying self-aware, consistently reliable, and customer-focused, professionals can foster trust even in uncertain times, leading to stronger relationships and better outcomes.

MORE INFORMATION  

The Sales Doctor
https://thesalesdr.com.au/

Mutual Mattering E-Book by Ingrid Maynard
https://thesalesdr.com.au/mutual-mattering-e-book/

See omnystudio.com/listener for privacy information.

John Broons is a globally recognised family business expert and one of only three Australians to hold the prestigious Fellow of the Family Firm Institute title. With more than 40 years of experience, John has successfully guided family businesses, drawing from his own experience of buying and selling a family business.

He explains how history, values, and personal connection can shape a business and make it resonate not only with family members but also with customers. The emotional connection that comes with family businesses often extends beyond just the family; it can create a strong bond with consumers and employees, as well. When a company has that rich narrative and value-driven culture, it naturally makes people feel like they are a part of something greater than just a transaction.

For non-family businesses, he says, it’s about building that same sense of legacy and emotional ownership through the stories of the founders, the values of the company, and the shared journey with employees and customers. It may not have the intergenerational history, but it can foster a culture where everyone feels they’re contributing to something meaningful and lasting.

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John Broons
https://www.johnbroons.com/

The Sales Doctor
https://thesalesdr.com.au/  

Mutual Mattering E-Book by Ingrid Maynard
https://thesalesdr.com.au/mutual-mattering-e-book/

See omnystudio.com/listener for privacy information.

The ability to communicate is one of the wonders of the business world. And storytelling is very much a key that. Andrew Griffiths is a storytelling maestro – he’s written 13 books, including ‘Someone has to be the most expense, why not make it you?’ He’s also a sought-after keynote speaker and mentor to business leaders.

He says that storytelling should be genuine and consistent across all platforms, reflecting your true self. Aligning personal purpose with organisational goals enhances storytelling impact, focusing on serving the audience rather than self-interest. Value perceptions, he says, can change over time, and so businesses need to adapt their value propositions to stay relevant.

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Andrew Griffiths
https://www.andrewgriffiths.com.au/

The Sales Doctor
https://thesalesdr.com.au/  

Mutual Mattering E-Book by Ingrid Maynard
https://thesalesdr.com.au/mutual-mattering-e-book/

See omnystudio.com/listener for privacy information.