Sell with a Story
How to Capture Attention, Build Trust, and Close the Sale
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Sell with a Story
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Narrated by:
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Paul Smith
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By:
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Paul Smith
About this listen
Despite all the high-tech tools available to salespeople, the most personal method still works best.
Storytelling packs the emotional punch to turn routine presentations into productive relationships. It explains products or services in ways that resonate; it connects people and creates momentum. Stories speak to the part of the brain where decisions are made.
Paul Smith, author of the acclaimed Lead with a Story, shifts his best-selling formula to the sales arena. In Sell with a Story, he identifies the ingredients of the most effective sales stories and reveals how to:
- Select the right story
- Craft a compelling and memorable narrative
- Incorporate challenge, conflict, and resolution
- Use stories to introduce yourself, build rapport, address objections, add value, bring data to life, create a sense of urgency, and more
Complete with model stories, skill-building exercises, and enlightening examples from Microsoft, Costco, Xerox, Abercrombie & Fitch, Hewlett Packard, and other top companies, this powerful and practical guide gives you the tools you need to turn your experiences into stories that sell.
PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your Library section along with the audio.
©2017 Paul Smith (P)2016 Audible, Inc.Listeners also enjoyed...
What listeners say about Sell with a Story
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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Overall3 out of 5 stars
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Performance3 out of 5 stars
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Story3 out of 5 stars
- ChilliDali
- 10-03-21
Just wasn't for me
Cool concept but hard to follow as an audio book. Lots of stories given as examples but stories are not memorable. However very good if you do need help with structuring stories but couldn't wait for the book to end. For me, Not memorable.
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2 people found this helpful
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Tim Ward
- 04-02-20
Great book
Lots of practical useful advice. Make use of the PDF support documents to get the most from the book. The final quarter of the book can be hard to follow if not listening closely and referring to the supporting materials. But worth the effort if you do.
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4 people found this helpful
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Overall4 out of 5 stars
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Performance5 out of 5 stars
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Story4 out of 5 stars
- Anonymous User
- 01-10-21
Essential subject in business
Complete guide for selling with story. I would like more stories to serve as examples of the story structure. Listen to the same story over and over again it doesn't appeal to me, even if it has different purposes.
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Overall4 out of 5 stars
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Performance4 out of 5 stars
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Story5 out of 5 stars
- Miss D
- 04-09-18
Great message, difficult in parts
I really liked this book but there are parts where it doesn't translate to the audio version very well. There are large parts where they reference appendices and tables, which are almost certainly easier to follow in print. You do get most of these as downloadable PDFs though.
The message itself is hugely valuable to anyone in business, i just wish it was a bit more audio friendly.
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3 people found this helpful
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- discovercrm
- 24-04-19
expands on a similar book storybrand
loved it I would only like to see more reference to written stories as an email marketer myself
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1 person found this helpful
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Kindle Customer
- 17-12-21
Loved the book
I really loved this book, it was recommended to me- and I'm glad to have listened to it. My best part is the unwelcome business card, and will keep this learning going forward as I build a team within my business.
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