Mindless Eating
Why We Eat More Than We Think
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Mindless Eating
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Narrated by:
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Marc Cashman
About this listen
In this illuminating and groundbreaking new book, food psychologist Brian Wansink shows why you may not realize how much you’re eating, what you’re eating - or why you’re even eating at all.
- Does food with a brand name really taste better?
- Do you hate brussels sprouts because your mother did?
- Does the size of your plate determine how hungry you feel?
- How much would you eat if your soup bowl secretly refilled itself?
- What does your favorite comfort food really say about you?
- Why do you overeat so much at healthy restaurants?
Brian Wansink is a Stanford Ph.D. and the director of the Cornell University Food and Brand Lab. He’s spent a lifetime studying what we don’t notice: the hidden cues that determine how much and why people eat. Using ingenious, fun, and sometimes downright fiendishly clever experiments like the “bottomless soup bowl,” Wansink takes us on a fascinating tour of the secret dynamics behind our dietary habits.
How does packaging influence how much we eat? Which movies make us eat faster? How does music or the color of the room influence how much we eat? How can we recognize the “hidden persuaders” used by restaurants and supermarkets to get us to mindlessly eat? What are the real reasons most diets are doomed to fail? And how can we use the “mindless margin” to lose - instead of gain - 10 to 20 pounds in the coming year?
Mindless Eating will change the way you look at food, and it will give you the facts you need to easily make smarter, healthier, more mindful and enjoyable choices at the dinner table, in the supermarket, in restaurants, at the office - even at a vending machine - wherever you decide to satisfy your appetite.
©2006 Brian Wansink (P)2006 Books on TapeListeners also enjoyed...
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Overall5 out of 5 stars
- MISS S TABRAH
- 18-06-07
anyone got the munchies...?
An excellent book - not a diet book in the usual sense of the word, but then I wasn't looking for a diet book. However, if you are looking for the answers as to why you reach for that second/third/fourth (delete as appropriate) biscuit then maybe this book can provide a little enlightenment. There are definitely parts of the book when you will think to yourself ''it seems so obvious now that its been explained!'' and if anyone offers you free snacks on the way into the cinema in future you will certainly think twice about the motivation. Anyhow just to conclude, the content is interesting and the narrative engaging, so if your looking for something a bit different to your usual listen, then try this book.
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11 people found this helpful
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Overall4 out of 5 stars
- C T Jones
- 02-02-10
Fascinating!
More than just a diet book! This book will be useful for anyone who is interested in thinking about their relationahip with food. The writer discusses the findings of his extensive research in an accessible and entertaining way. There are also many useful tips you can apply.
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2 people found this helpful
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Eva Moloney
- 05-10-17
Great book!
This is a great book full of fantastic tips for everyone who would like to learn healthier eating habits :-)
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Overall5 out of 5 stars
- Jan
- 23-12-12
So much more then food
This book describes in great details why we as human do some of the things we know we should not do and how we fool our mind going so. The books focus on food, but there are so many other aspects also covered, which makes this book great.
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2 people found this helpful
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Overall3 out of 5 stars
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Performance4 out of 5 stars
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Story2 out of 5 stars
- Klaas De Ceuster
- 01-02-20
Interesting but elongated
The information given in this book was interesting but could be explained in half the amount of time. Also, the writer, Prof. BrianWansink, is quite presumptuous in how he tells others how to change their (eating) lives/habbits for the better. I understand he has done a lot of studies, and I agree with the things he is saying, but he could have done so in a more approachable, easy manner.
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Overall5 out of 5 stars
- Clayshaw
- 30-07-11
Some proper science and simple help
Great book. Finally a sensible approach to eating and a proper scientific insight in to what motivates us to eat.
Forget about every fad diet you've ever been on, this all makes good proper scientific sense and should work. As the author states this is not a diet book but if you listen and take it in you will no doubt understand what drives you to eat and lose weight very gently and slowly which is the only successful way.
I recommend this to anyone who is interested in proper weight loss and not just trying to get down two dress sizes for a holiday or wedding. It is also a valuable read to anyone working in health care as the information in this can help you understand why we all struggle with weight loss so much and give people some clear science based guidance.
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4 people found this helpful
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Overall5 out of 5 stars
- Pamela
- 21-07-11
Eye Opening
This is a very eye opening book with great experiments to back up the information presented. It's a study on how we as a society really don't think about anything anymore especially what we consume food wise. We have become animals of habit and we are nearly automated in our choices plus we also succumb to the ever increasing advertising that we see on a daily basis without giving it a second thought. I would definitely recommend this title for anyone who is ready to become more aware about their food choices and who wishes to be proactive about living a healthier lifestyle.
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3 people found this helpful